It’s not even

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10:30 AM and I’m already excited at BarCamp because my name got pulled out of the hat for Nancy VanReece’s Social Media Strategy session.  I had a lot of ideas and a buzzer to beat.  Should we strategize for Transit Camp, Transit Week, dedicated funding, or the Transit App.  We went with the app because there were app developers in the audience.  No brainer!  .

So who do we want to target?  Since all of my friends are following us on Facebook, I went with strangers.  We need to reach new people who are already transit users and advocates but haven’t found a place to gather, and those who don’t ride but need to because we can’t sustain our sprawling growth.

So here are some ideas….

• QR Code on stickers at transit stops
• FourSquare set up with popular transit stops
• Develop both an iPhone and an Android platform apps because Android is on cheaper phones and would expand our universe
• Set up a social media plan and use HootSuite to schedule posts/tweets around the more popular times when people check their accounts
• Before the plan, research analytics of your social media pages to find the optimized time to post
• Retweet and reshare something at least once a day
• Create videos to share

More later.  Thanks Nancy and Stacey!